Good communication for your success

Let’s tell your story.

Good, transparent and reputable communication is a strategic success factor today more than ever. This is just as true for companies and organizations as it is for entrepreneurs or personalities who are in the public eye.

But what constitutes good communication? How do I reach the relevant media with my topics and messages? And how do I involve employees and other interest groups in the process?

I am happy to be your consultant and sparring partner for these and other communication-related questions.

Communication has to be
simple.

Jack Welch

(Manager Legend)

For you

Benefit from my many years of experience in PR management positions, most recently as a board member in the automotive industry. I support you in bringing your company, your topics or even you as a Top-Manager and personality into conversation in a sustainable way. With strategic consulting, excellent media contacts, concrete measures and reliable implementation.

About me

Good communication needs trust.

Good communication. Qualified press relations and networking. With substance, credibility and measurable results. Bringing people together and benefiting from relationships. This claim has guided me since I started in PR almost 30 years ago.

An excellent network and established contacts to relevant media representatives form the basis of my work. The main focus is the automotive and mobility sector.

Together with you, I develop strategies and measures for your communication. Elementary for me are the trusting relationship with my business partners, a reliable cooperation and, last but not least, the credibility of the content and message communicated. Empathy, understanding of the individual task and personal identification characterize the individual and optimal consultation.

Media relations and encounter communication are my professional heartfelt topics. Especially in times of advancing digitalization, I am convinced that, more than ever, personal exchange is the special aspect of communicative work.

These are the focal points of my services:

Press relations and media contacts

Targeted, smart and personal media contacts can spread your topics sustainably. We work together to find out what you have to say. I connect you with relevant media, facilitate the exchange with journalists and create the basis for an interesting story. Your topics become public, you get into the conversation.

Face-to-face communication

Especially in times of digitalization it is true: personal contacts are more valuable than ever. The exchange “face-to-face” is the basis for trust and stable relationships. Whether it’s a press conference, a talk, a presentation, a company event or an employee meeting – I design and manage your personalized event together with excellent partners. I am also happy to take on the role of moderator.

Content with relevance

Speeches, press statements, Q+A’s or target group specific texts – I bring your topics and messages to the point. For comprehensible communication to your stakeholders. Precise, clear and thus comprehensible. Keep it simple! In doing so, I agree with the former German President Richard von Weizsäcker: “The more complicated what is said seems, the less it has been thought through.”

Customized media training

You’re giving a newspaper interview? A TV station asks for a statement or invites you on the talk show? An opportunity for your communication. But: If you talk to the media, you should be well prepared. Your appearance shapes your personal image and the public image of your company. For this purpose, I offer you tailor-made trainings. In doing so, I rely on the cooperation with experienced media professionals.

Crisis and interim communication

Difficult situations usually come without warning and can affect anyone. How do you deal with the crisis in a communicative way? When there’s an emergency, I’m there for you. As an external contact for the media, as an advisor or as a mediator on your position. Clearly, every crisis also offers an opportunity. My support can relate to a single project or cover a specific period in which I act for you as an interim communicator.

Vita

Since October 2022

Martin Zimmermann Kommunikation

2016 – 2022

CCO and Member of the Board Renault Deutschland AG

2010 – 2015

Communications Consultant

2008 – 2009

Head of Communications Volkswagen Commercial Vehicles

1999 – 2008

Head of Corporate Communications Renault Deutschland AG

1994 – 1999

Press Spokesman Federal Association of German Volksbanken and Raiffeisenbanken

1989 – 1994

Freelancer for different newspapers and customer magazine publishers, Press spokesman CDU Hamm

1989 – 1994

Studies in business administration and journalism at the Westphalian Wilhelms University in Münster

The only way to motivate people is communication.

Lee Iacocca

References

„An excellent communicator with a deep understanding of corporate communications. With his many years of experience and his analytical, strategic way of working, he has made an important contribution to the success of many projects at Volkswagen AG. In addition to his professional expertise, I particularly appreciate his reliability and the very pleasant human interaction at all times.” Robin Aschhoff Head of General Secretary and International Communications Volkswagen Group China

“I value Martin Zimmermann for his professionalism and personal integrity. He is very well networked with editorial teams of important business, consumer and trade media. His expertise in media relations is complemented by a high level of communications strategy competence. And: He gets to the heart of things in a clear and understandable way.” Uwe Hochgeschurtz COO Enlarged Europe Stellantis

„In our agitated industry, you need reliable partners you can trust. That’s how I experienced Martin Zimmermann in his cooperation with AUTO BILD, BILD and our other publications: precise, able to reach agreements and competent.” Tom Drechsler Head of Communications Skoda Auto and former Editor-in-chief AUTO of BILD-Group (AUTO BILD, BILD, bild.de, BamS)

“As an experienced PR professional, Martin Zimmermann is a competent and effective consultant and sparring partner in all matters of strategic and operational communication. An excellent collaboration.” Alexander Jess Managing Director Association of International Motor Vehicle Manufacturers (VDIK)

„Martin Zimmermann has been a highly enjoyable interlocutor for me on the other side for years: smart, fast, likeable and above all: absolutely reliable and totally professional.” Georg Meck Editor-in-chief Focus Magazine and Focus-Money

„As a person always with a twinkle in his eye, as a PR professional precise and reliable – that’s how I’ve known and appreciated Martin Zimmermann for more than 20 years.” Holger Appel Head of Technology and Motor, Frankfurter Allgemeine Zeitung

“Good PR is often already not quite easy in normal day-to-day business. Really good PRs always show up when things don’t go straight, or even threaten to get out of hand. Through his quick action as well as his open and honest way of communicating, Martin Zimmermann has succeeded in preventing many a potential crisis from arising in the first place.” Ludger Kersting Managing Director ADAC Service GmbH

“Martin Zimmermann’s work is always carried by a deep professionalism, paired with a pleasant and sympathetic manner – you couldn’t ask for more.” Burkhard Riering Editor-in-chief Automobilwoche

„Those who work with Martin Zimmermann receive a menu with many important ingredients: the highest reliability, great intuition for accurate formulations, words and sharpness of detail, as well as the famous eye for the whole – and beyond. Martin knows the industry and the industry knows him. And with the help of his network, he navigates through small and large challenges with communicative unerringness and empathy.” Ralf Benecke Director, Global Sales & Distribution Efficiency Renault SA

“Martin Zimmermann has always been a reliable and sympathetic contact for us in Formula 1. He makes many things possible and has always sought and found the uncomplicated, quick way. A great collaboration.” Dr. Felix Görner RTL Team Leader and Reporter

“Gaining scientific knowledge is not enough. They must also be taken into account in social discourse. Martin Zimmermann supports us competently and professionally in this. I appreciate his ability to recognise topics and trends and his instinct for the right tone.” Prof. Dr. Andreas Herrmann Director Institute for mobility, University St. Gallen, Switzerland

“Martin Zimmermann always communicates transparently and fairly. A true professional who brings companies and media together in a goal- and results-oriented manner, and who prefers to work together with journalists rather than against each other.” Margret Hucko Editor manager magazin

You can’t not communicate.

Paul Watzlawick

Austrian communication scientist

Contact

Tell me more about your project.

Do you have a project inquiry or want to learn more about my work? Feel free to contact me, and I’ll get back to you as soon as possible.

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